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All Chief Financial Officers do not just look at numbers. Optime’s CFO, Linn Bjorhuus Sevre, is just as concerned with the people and their relationships.

It is when people do their best and see the value of unity, that it is shown in the numbers. That is why it is always important to see the people first and the numbers afterward.  

Linn has been employed as the CFO of Optime for just under a year. However, her husband already sees a positive change in his wife Linn, and believes she can use more of her qualities and knowledge in her job at Optime. He tells Linn:   

Since starting at Optime, you have become more reflective and intelligent

Linn’s husband

– At Optime, I can achieve a better balance between education, work experience, and personal qualities. At this job, I work closer to people than in my previous jobs. I also have personnel responsibilities which I have not had before, says Linn.  

– I have learned extremely much in the last 11 months as an employee of Optime. All my professional experiences have been in finance and auditing, seeing as I have a master’s degree in Business Administration.

– Human Resource Management is new to me. However, after I started working at Optime I have had the pleasure of working with the HR subject and preparing a new HR strategy, together with the manager for human resources and the management. Learning about this has been a personal development for me – simply a bonus of this position. I have also never worked as operationally as now.  

The company against the stream

You might think that it is quite obvious that Notodden is the head office of Optime? It is far from obvious that Optime, which is in the subsea industry, is headquartered in Notodden. Notodden is a small inland city in the east of Telemark. The norm for subsea organizations is to be located in coastal municipalities, like for example Stavanger.

However, Notodden has many valuable conditions that suit Optime. Notodden has long industrial traditions, is close to the industry in Kongsberg, and has an airport which, from the beginning of Optime, has had daily flights to Bergen and Stavanger. 

Heddalsvannet is a lake located just outside Optime’s premises. The lake is deep and provides opportunities for testing products. Items that are too large to be transported on trailers can be transported via the locks in the Telemark Canal.  

Optime is also co-located in Telemark Teknologipark, with, among other things, Sperre ROV technology. Yes, Optime is located at the entrance to Energy Valley.  

Yes, you can say Optime is the company against the flow. Our mission is to revolutionize the industry, “We simplify subsea”.  

The culture at Optime  

What do you think impresses Linn the most about Optime? When we ask her, she answers determined – the collective mindset.

I am almost a little moved to see how everyone at Optime goes the extra mile to achieve common goals and wish success upon each other. 


– There is no opposition to new initiatives and changes, as everyone understands that the changes are necessary to achieve the growth and goals we have set for ourselves. Everyone wants the company well. If you ask anyone for help, you will quickly get a positive reply. The positive will to contribute is wonderful to be a part of.  

– I look forward to getting to know everyone at Optime better. For me as an economist, engineering is an art. The expertise that lies within this company; how they systematically work with innovation to improve the oil industry in terms of financial savings, increased efficiency, HSE, and environment. Yes, it is absolutely impressive  

Optime’s magic formula  

Throughout the conversation with Linn, she talks about HR strategy and the people at Optime. -Why are you so concerned about this when you are employed as finance manager?  

How do you drive innovation? With trust and creativity – that’s why we put people first. To be a leader in the industry, all parts of the company must think of improvements and new solutions. The people and the positivity that greets you every day at Optime is touching, says Linn.  

Nothing is impossible – is Optimes mantra


As your business grows, you must preserve the collective and interdisciplinary culture – this has been Optime’s magic formula.  

Innovation often takes place at the intersection of disciplines. Practitioner meets theorist. It is in the interdisciplinary the magic happens – you intensify curiosity and see new opportunities.

By putting together several perspectives on solving a challenge, it gives us solutions we would not have come up with individually. Therefore, we can proudly say: “We Simplify Subsea”.  

How do we become bigger without losing our advantage – having a short distance from idea to production? Openness and trust are two key factors that are important to maintaining a good Optime culture.  

We walk the extra mile together  

In a knowledge-based company like Optime, you live off the employees’ ideas and mind. If the employees do not work optimally, you do not make money either. Everyone at Optime is thirsty to revolutionize the industry. The more familiar you become with Optime, the more you understand and love the slogan: “We Simplify Subsea”. -This is why you should never take any employees for granted, says Linn.  

That is why HR strategizing is so important. We are looking for the best workflow between the different people and the work tasks. While at the same time looking to exploit the individual’s potential. Where does the individual thrive and perform best?  

In our new HR strategy, we work with how we take care of the strong workplace community at Optime.

We must maintain the collective mindset and the desire to succeed – no matter how big our company becomes.


Everyone should have our mission “We Simplify Subsea” in their spinal cords.   

What do you think makes a great leader?  

You said you never had personnel responsibilities, until now. What do you think makes a great leader? – Being a good role model and standing up for what you say and believe is right, Linn answers.  

As a leader, you must bring out the best in your employees. Get to know the employees. Learn to understand what they are good at and what motivates them.

The employees are Optimes most important asset, so we must take good care of everyone.


You should be seen and recognized for what you do. The success of the HR strategy is also important for the company´s financial results. That is probably also why I am so involved in the new HR strategy.  

Reason, emotions and inner peace  

Linn, we have now talked a lot about the culture within Optime, HR, management and the values of the company. We’re curious – who are you?  

Yes, Linn falls into some stereotypes when you think of a typical economist. She likes order and structure, of course, she wants control over the numbers – that is her job. Linn expresses that she may be a little shy and has a hard time opening up to people at first. Once she starts opening up, however, she is no longer shy.   

Even though Linn is a very outgoing and social person, that is probably not always the first impression everyone gets of her. She is aware that she can also be perceived as busy and a little stressed. At work, Linn enjoys her coworkers and working in teams the most.

I believe several heads think better than one


Her goal for 2022 is to get to know more of the people at Optime and to get a little more out of her office.  

So how does a hectic economist find balance and peace? Running, cross-country skiing, family, friends, cabin trips and trips abroad are things that bring Linn peace from her perfectionist demands. When Linn has a strong need to always be in the forefront, because hates feeling behind, it is fortunate that she knows how to lower her shoulders in between deadlines.  

Linn is an economist and likes to spend her time wisely. She, therefore, prefers to go for a jog than to spend time on the couch with a good book. She is restless and impatient, and she is always planning her next move.  

The economist’s softest side? she is most easily touched and finds it difficult to hold back tears whenever her children make her proud. Then her guard falls completely down. 

Sharing stories is a part of our success. Read more stories here.

While studying for an industry Master’s degree in systems engineering, it was an ongoing student project that introduced Pezhman to Optime, with the project being the building of ROCS. Now, some time later, he has become an employee at Optime Subsea, and continues to work with the system ROCS.

Optime hired him straight from his studies, with him only being halfway through. At that time he lived in Kongsberg. Now, he is renting a house at Notodden while searching for a home of his own. The once student that lived in Iran, is now becoming a resident of Notodden!

What brought the Iranian Pezhman to Norway

The Master’s studies at Kongsberg lured him to Norway in 2018. The moment he received his spot at the school, Pezhman accepted, packed his suitcase and headed for Norway. Originally, the electro engineer, Pezhman, is from a town in Iran with a population of over 2 million people. It was in his home country of Iran he finished his Bachelor’s degree, while also working with IT and automation for 10 years. This experience would prove itself useful when moving to a different country.

The link between school and Optime

The school project at Kongsberg, was building a new system for Optime – with the system being ROCS. This was a cooperation between Optime and the University of South-East Norway, also called USN. Trond Løkka at Optime was mentor for Pezhman and his study group. The task: The students would make small prototypes.

– Last year we started building the actual, real ROCS. The design was ready in April, and the production itself was finished by December 2020. In January 2021 we started testing, making sure it was ready for its premiere in February 2021! This month was the first time we tested ROCS in the field – this time in the North Sea with our customer Aker BP. The operation was successful from A to Z!

– Here, I got to see how the system truly worked with my own two eyes. Even though everything went smoothly and as planned the first time, we still improved for the next operation with ROCS. After the adjustments, the operation went even faster the second time around.

It is quite marvelous, that a student can follow the entire process – from an idea, through prototyping and to the finished system!

Optime cultivates the joy of creation

We ask Pezhman what he likes the most about working at Optime.

– The work culture – for sure! Here at Optime you can pitch the most bizarre idea, and it is still welcomed. No questions or ideas are “dumb”. The business structure is flat, and the CEO is like a good colleague. Everyone at Optime is curious about each other and gladly shares their experience and knowledge. We learn so much across our different educations and work tasks. We are not just colleagues – we are friends that care about each other.

What do you think is Optimes advantage?

– Big companies are less flexible than Optime. Processes often take much longer in big companies, and you rarely go directly to the CEOs with ideas and solutions, whereas in Optime there is a short distance from idea to implementation.

What do you think about your work tasks?

– My work is thrilling, and far from boring. You do have to be engaged, though. I was so lucky to be part of the first ROCS operation out at the North Sea. I have followed ROCS from the drawing board to the operation itself. That is really cool!

To see how the drawings and animations work in practice is pure magic. Watching every piece of work fall into place; that feeling can hardly be described. Oh, how I love my job!


Did you know that Iran has a lot of snow?

It is not just us Norwegians that are born with skis on our feet. Actually, Pezhman grew up with a passion for snowboard – a hobby he had for 8 years before moving from his home country.

– Yes, Iran also has snow, but you must climb up to a 2000 meters altitude. By moving to both Kongsberg and Notodden, it was amazing having easy access to both snow and slopes.

Even though the access to snow weighs up for some homesickness, Pezhman misses his family. Because of Covid-19, it is 15 months since he last saw his family.

It all started in a roundtrip in Europe

How come that one from west of Asia finds a study in the small country of Norway?

– After a longer time of just where it all was focused on work, I truly needed new impulses.

– I have quite a few friends in both France and Germany. Beginning in 2016, I started traveling for 2 years around Europe. Amongst the places I visited were Spain, Italy, and Germany. I wished to see the countries, their cultures, and how they lived there. For 75 days I traveled completely without a plan which resulted in lots of coincidences and exciting meetings that brought me to new places. I loved being a tourist without commitments. To discover new places and new people was thrilling. Now I look back at it as a journey I truly am glad that I prioritized.

Too many people dream but don’t carry that dream out. Opportunities like that rarely come around. Make sure to seize it while you can!


Why did you stay in Norway?

– Norway is a tranquil place to live, and Norwegians are very kind. I felt really welcomed and taken care of; you Norwegians show a form of sibling-love. Since I came here in 2018, I have gained good friends and colleagues.

– On that note, I want to highlight the flat structure within Optime – it is quite unique. You get an extra spark and energy when you meet and talk to “the people on the floor” the same way you talk to the CEO. The respect is mutual. It is truly amazing to be a part of that.

The contrast is big; moving from a town in Iran with 2 million people, all the way to Notodden with a little over 13.000 residents. Now Pezhman lives in the street with the pleasant name of Kjærlighetsstien, directly translated to the Love Lane.  

We cross our fingers that Pezhman soon can meet his family, in real life.

Sharing stories is a part of our success. Read more stories here.

Rubem Prandi has spent over 500 hours of his spare time building a robot. His plan was to start his own company producing robots.

Rather than start his own business, the mechanical engineer had several entrepreneurial conversations with Jan Fredrik Carlsen, CEO of Optime, before choosing to join Optime.

The conversations were about starting one’s own company, risks, dreams, the art of engineering and passion for electronics.

“Our mentality for development and corporate culture was similar. At some point in 2019, Optime needed more people, and the choice became easy for me,”

Rubem explains.

Educated and raised in Brazil

Optime’s own Gyro Gearloose was born in Rio de Janeiro, Brazil. His education as a mechanical engineer is from his country of birth. Today he has dual citizenship; Italian and Brazilian, and he is also now considering becoming a Norwegian citizen.

When you talk to Rubem, it is difficult to understand that he has lived in Norway for only 8 years.

The Brazilian speaks such good Norwegian! His ear for language must be in a league of its own, right? When we comment on this, we learn that Rubem speaks Italian, Portuguese, French, English and Norwegian.

Moved to the welfare state Norway

The reason Rubem moved to Norway was that he received a job offer.

“I worked for Technip FMC in Rio de Janeiro, and when Technip FMC offered me a job in Kongsberg, we moved to Norway. This was in 2013,” Rubem says.

At the time, the political situation in Brazil was difficult. Rubem and his wife also had a desire to start a family. Today, the couple have two children: a seven-year-old and a two-year-old.

Rubem, his wife and their two children are the only ones in their family living in Norway.

Rubem’s parents still live in Brazil. His father’s family is from Italy and his sister lives in Dublin. Rubem’s wife also has all her family in Brazil. They have chosen to live in Norway in order to give the children a safe upbringing.

“The biggest advantage of living here in Norway is that you can spend a lot of time with the children. Even if you work a lot, you have much more free time in Norway than in Brazil,” says the father-of-two.

Why do robots fascinate you?

“The combination of mechanics, engineering and electronics is incredibly exciting!

I love mathematics, and making robots is a great way to learn. Building a robot requires advanced programming and is very mechanical”, says the robot enthusiast who loves electronics.

The mechanical engineer has spent 500 hours building his own robot – just for fun.

“Yes, you could call it a passion. Because I am a mechanical engineer, there were many parallels between my job at Technip FMC and robot building in my free time.

“My hobby makes me a better engineer at work. I excercise theory and practice”

Rubem Prandi

“There are so many possibilities,” he continues enthusiastically. Coding of robots varies from industry to industry, and from person to person. Here, the answers are certainly not a given.

The user is right – not the technician

“I’ve been testing out smart home technology; more specifically, switching on and off light and heat automatically. My wife was the guinea pig, and she has little interest in technology.

I quickly realized that the technology had to be adapted to the user – not to me as a techno freak,” he explains.

“The question is, how can technology simplify everyday life for the user? What will the technology solve?”

Rubem Prandi

Giving back to the university in Brazil

In Brazil, the economic conditions are different from here in Norway. It is therefore difficult for schools to keep up with technology development. Rubem contacted a teacher at the university (UFRJ – Federal University of Rio de Janeiro) and offered them a robot with all codes.

“This was a robot I had made affordable and simple. I want all students to learn about technology and development.

For me, this came at a low cost, but it is of high value for a school in Brazil,” says a moved Rubem, who has a warm heart for his home country.

Optime Subsea aims to “simplify subsea”. Read how here.

Companies will jointly commercialize and deploy subsea interventions and controls to improve safety and efficiency.

HOUSTON– March 7th, 2021– Halliburton Company (NYSE: HAL) and Optime Subsea today announced they formed a global strategic alliance to apply Optime’s innovative Remotely Operated Controls System (ROCS) to Halliburton’s completion landing string services.

The companies will also collaborate and offer

  • intervention and workover control system (IWOCS)
  • services leveraging Optime’s Subsea Controls and Intervention Light System (SCILS) technology, a new system that compliments Halliburton’s subsea intervention expertise.
Jan-Fredrik Carlsen with SCILS

Increased Operational Efficiencies

The alliance will provide umbilical-less operations and subsea controls for deepwater completions and interventions delivering increased operational efficiencies while minimizing safety risk through a smaller offshore footprint and lower cost.

Both companies will work to advance subsea technologies and Halliburton will offer Optime’s technologies as a service across its global portfolio.

“We are excited to work with Optime and leverage their technologies within our existing subsea and intervention solutions,”

Daniel Casale, Vice President of Testing and Subsea

“This alliance will provide operators with previously unavailable capabilities that can be mobilized quickly and reliably to reduce operational time, cost, and safety risk.”

Strong Mutual Alliances

“We believe that strong mutual alliances across the vertical supply chain drives continuous improvements needed in our industry.”

Jan-Fredrik Carlsen, CEO of Optime Subsea

“By solidifying this relationship with Halliburton and combining their well-established, reputable service and technology capabilities with Optime’s innovative controls and intervention technology,  more customers will have access to these cost-efficient subsea solutions.”


Discover the System ROCS: Do you want to ROCS Subsea?

About Halliburton

Founded in 1919, Halliburton is one of the world’s largest providers of products and services to the energy industry.

With approximately 50,000 employees, representing 140 nationalities in more than 80 countries, the company helps its customers maximize value throughout the lifecycle of the reservoir – from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production throughout the life of the asset.

Visit the company’s website at Connect with Halliburton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About Optime Subsea

Founded in 2015, Optime is an innovative and globally leading technological provider of subsea controls and intervention systems.

With its headquarter in Notodden, Norway, and international office in Houston, TX, USA, it is a fully integrated system and services provider with all of the capabilities to optimize subsea well interventions and completions operations.

Within this segment, their capabilities are delivering quick to market solutions, further reducing cost, size and improving operational efficiency – simplifying subsea.

Discover the System SCILS: SCILS and the Creation of a Unique Company Culture

For additional information, please reach out to the following:

For Halliburton  
Investors: Abu Zeya Halliburton, Investor Relations 281-871-2633  
Media: William Fitzgerald Halliburton, External Affairs 713-876-0105  
For Optime Subsea
Investor relations Jan-Fredrik Carlsen Optime, Notodden, Norway +47 414 60 996  
Media relations Thor Lovland Optime, Houston, TX +1 832 904 6842